Straight talk on content, SEO, and AI visibility
I write about B2B SaaS content marketing, SEO, GEO, and what it actually takes to get your brand found — on Google, on LinkedIn, and inside AI tools like ChatGPT and Perplexity.
No recycled advice. No keyword-stuffed filler. Just what's working, what's changing, and what most founders are still getting wrong.
Read something useful. Then let's talk about your content.
What Percentage of Your SaaS Content Engagement Comes From Actual Buyers?
Your SaaS company publishes regularly on LinkedIn and X. The founder[…]
I Asked ChatGPT About My Brand. The Results Were Weird, Useful, and a Little Uncomfortable
A few years ago, checking your brand visibility was simple. You[…]
The 9 Content Strategy Mistakes Making Your Brand Invisible in the AI Search Era
Learn the content strategy mistakes making brands invisible in AI search,[…]
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Got a content problem you're not sure how to fix? Tell me where you're stuck. I'll give you an honest answer — no pitch, no pressure.