About us
I help SaaS founders stop being invisible — on Google, on LinkedIn, and now inside AI.
My background is in chartered accountancy. My work is in content. That combination turns out to be rare: I can understand a complex SaaS product, map it to what a buyer actually searches for, and write the content that closes the gap.
Over the past few years I’ve worked with B2B SaaS brands, edtech companies, and founder-led businesses globally — building content systems that do more than drive traffic. They build trust, generate pipeline, and now increasingly, get brands cited by AI tools like ChatGPT and Perplexity.
If your buyers are searching and you’re not showing up — that’s where I come in.
What I help you with
Pick one. Or all of them. Most founders start with a call.
AI visibility (GEO)
Get your brand cited by ChatGPT, Perplexity, and Claude — not just ranked on Google.
SEO content
Long-form blogs and pillar pages that drive organic traffic and build topical authority.
AEO / answer engine
Structured content built to win featured snippets and direct AI answers.
B2B SaaS content
Deep-research content for complex products. Written for buyers, not just search bots.
Founder LinkedIn
Personal brand content that builds pipeline — not just followers.
Content strategy
A full content plan — channels, topics, formats — built around your growth stage.
Website copy
Homepage, landing pages, and product pages that convert curious visitors into booked calls.
Finance & tax content
CA background meets content craft. Accurate, readable, and built for Indian creators and founders.
Content that ranks on Google and gets cited by AI
My client helps NRI founders and foreign companies set up in India.
The problem: their ideal clients were searching on Google — and finding everyone else.
I built a full content strategy around the questions NRI founders actually search before incorporating in India — company types, compliance basics, GST, payroll, and bank account setup.
Every piece was written to answer the question directly, structured for AI surfaces, and linked internally to move readers toward a consultation.
The results came faster than expected. Multiple articles landed on page one. Two of them now surface inside Google’s AI Overview — the answer box that appears before the first organic result.
Top 3 on Google. Written for enterprise buyers who don’t tolerate shallow content.
Sprinklr is not a small bet. It’s a billion-dollar enterprise platform used by some of the biggest brands on the planet — and their content has to hold up to that standard.
I wrote long-form SEO blogs for Sprinklr’s content team — high-intent educational pieces designed to attract search traffic while positioning product value clearly for enterprise buyers and marketing practitioners.
The work involved deep research, clean structure, and the kind of editorial polish that makes a complex SaaS topic readable without dumbing it down.
Enterprise content has a narrow margin for error. The audience knows their subject. They’ll leave the moment something feels generic or shallow. Every piece I delivered had to earn their attention — and then convert it.
The Social Media Features Guide, one of my tracked pieces for Sprinklr, is a Top 3 performer in its category.
Why founders work with me
Most content writers produce words. I build content that does something — ranks, converts, and gets your brand cited where your buyers are already looking.
I research before I write — every time
No recycled takes. Every piece starts with your buyer’s real search intent, their actual questions, and the gaps your competitors haven’t filled yet.
I write for Google and for AI
SEO gets you ranked. GEO gets you cited by ChatGPT, Perplexity, and AI Overviews. Your buyers are using both. Your content should show up in both.
Content that moves a number
Top 3 rankings. 14 warm leads in 12 days. 566K impressions in a year. I care about what the content does — not just how it reads.
CA background. No fluff.
I understand complex products, compliance-heavy topics, and what a buyer actually needs to hear before they make a decision. I don’t write filler.
Fast, structured, low-maintenance
Clear briefs, on-time delivery, and revision cycles that don’t drag. I work best with founders who want a reliable content partner — not a hand-holding project.
Built for B2B, SaaS, and founders
I don’t write for everyone. I write for brands where content needs to do serious work — attract the right buyer, build trust, and shorten the sales cycle.
What clients say
From first-time founders to scaling SaaS teams
— here’s what working together actually looks like.
We’d been publishing content for months with barely any traction. Binny audited what we had, rebuilt the strategy, and within 8 weeks two of our articles were on page one. The GEO angle was something we hadn’t even heard of before — now it’s central to how we think about content.
Founder, B2B SaaS — HR tech
I was skeptical about LinkedIn content — felt too salesy. Binny changed how I thought about it. The posts didn’t feel like marketing, they felt like me. We had three inbound enquiries in the first two weeks. I hadn’t had a single one in six months of posting on my own.
Independent consultant — finance and strategy
What I appreciated most was that Binny actually understood the product. I didn’t have to explain what we do three times before the writing made sense. The blogs were research-backed, clean, and ready to publish. No back and forth, no fluff.
Co-founder, SaaS startup — creator tools
Every week without the right content is a week your competitor shows up instead.
Let’s fix that. Book a free 30-minute call and walk away with a clear picture of what your content needs to do next.
Our work in numbers
Eight years. Dozens of brands. One consistent focus — content that actually moves something.
Impressions
LinkedIn impressions built for one client in 12 months
566K+
Blogs written
Long-form SEO articles across SaaS, finance, health, and more
302
Clients worked with
Founders, SaaS teams, and B2B brands across India and globally
63
Years experience
Content writing, SEO strategy, and founder-led positioning
8+
Explore Our Blog
I Asked ChatGPT About My Brand. The Results Were Weird, Useful, and a Little Uncomfortable
A few years ago, checking your brand visibility was[…]
The 9 Content Strategy Mistakes Making Your Brand Invisible in the AI Search Era
Learn the content strategy mistakes making brands invisible in[…]
Let’s talk
Got a content problem you’re not sure how to fix?
Tell me where you’re stuck. I’ll give you an honest answer — no pitch, no pressure.